Tuesday, June 22, 2010

ZARINE KHAN UNVEILS MAIRA

Tuesday, June 22, 2010
Fashion Designers Deepak, Anand and Hina unveiled their evening and western wear brand Maira, with actress Zarine Khan for the inauguration at their exclusive design studio at MGF Metropolitan Mall, Saket. According to Hina, Maira represents the 'young urban woman' and Zarine Khan fit the tag perfectly. 

Anand, an importer of steel by profession had a passion to style clothes. While Hina, a graduate from NIFT had learned the art of designing. They entered into styling and designing clothes for various export houses and stores in Delhi and NCR four years ago. And with the growing success, they launched their label Maira, at their first retail outlet in Delhi. The designer trio plans to open 3-4 stores by the year end in Delhi and NCR. 

“Our evening wear collection has all the elements of glamour and style, and represent the modern urban woman,” says Anand. “We have designed evening gowns, cocktail dresses, lounge dresses, both short and long, in flowing fabrics like chiffon and georgette, as well as in fabrics like satin and silk.” 



“Our collection is for the woman who is young and confident and carries herself in style, be it a social gathering or her work place,” adds Deepak. “Our western wear collection has causal and semi-formal tunics and dresses for day wear and office wear. While designing our garments, we have played around with various styles and cuts and equal emphasis is given to the fabric and the designs. We have worked with various beads, stones and metals, which has all been imported, while the craftsmanship is indigenous. The collection is a perfect fusion of western silhouettes with Indian handwork.”

The collection is priced Rs.1,200 upwards for the western wear and Rs.3,000 upwards for the evening wear. 

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